At a Glance

Coverage note: Planning figure for reasonably prepared surfaces. Actual consumption varies with surface porosity, texture, application method, dilution and workmanship.

Product Overview

Beverly Hills Feather Finish is designed for people who do not want an interior wall paint that merely looks good on day one.

It is engineered around the demands of Indian interiors: children touching walls, fingerprints, food marks, dust, frequent wiping, furniture movement and repeated cleaning.

Its flagship advantage is 450 scrub resistance, combined with exceptionally high opacity and a smooth, rich finish. This allows the wall to retain its premium appearance even when regular cleaning is part of everyday life.

The formulation also incorporates anti-microbial and dust-resistant properties documented in the product literature.

Best Suited For

• Premium homes & luxury residences
• Living rooms, bedrooms & family spaces
• Children’s rooms
• High-traffic corridors and passages
• Offices and cabins
• Hotels, restaurants and hospitality interiors
• Hospitals and institutional interiors
• Retail and commercial interiors
• Mivan construction
• Walls where frequent cleaning and maintenance are expected

The existing product literature specifically lists residential flats, bungalows, row houses, offices, factories, hospitals, restaurants, malls, hotels and resorts among suitable applications.

Suitable Surfaces

• Cement plaster
• Concrete
• Masonry
• Interior rendered surfaces
• Previously painted sound interior walls
• Properly prepared Mivan concrete surfaces
• Other stable interior mineral substrates suitable for water-based emulsion

For Mivan Construction

Feather Finish is particularly well suited where the architectural character and smoothness of Mivan-built interiors need to be retained while achieving a premium painted finish.

The company’s earlier technical literature specifically positioned its high-performance interior paint for Mivan applications.

Where It Should NOT Be Used

Do not apply directly over:

• Active seepage or continuously damp walls
• Loose or peeling paint
• Unstable plaster
• Powdery/chalking surfaces
• Structural cracks
• Unresolved moisture problems
• Surfaces contaminated with active fungus/algae without treatment

Paint is a finishing system—not a substitute for correcting active water ingress or structural defects.

Why Choose Beverly Hills Feather Finish?

450 Scrub Resistance

The defining performance advantage.

Indian walls routinely collect stains and marks that require cleaning. Feather Finish is designed for repeated scrubbing rather than merely occasional wiping.

Super High Opacity

High hiding power helps achieve a solid, uniform colour appearance with reduced visual transparency when correctly applied in two coats.

Rich High-Sheen Finish

Creates a premium, refined appearance rather than a flat, ordinary emulsion look.

Exceptionally Smooth & Soft Surface

The formulation is designed to deliver a smooth, luxurious wall feel alongside its visual finish.

Washable + Highly Scrubbable

The distinction matters: a paint can be washable without being designed for repeated aggressive cleaning. Feather Finish is positioned specifically around high scrub resistance.

Anti-Microbial Performance

The product literature identifies anti-microbial properties intended to inhibit microbial growth on the painted surface.

Dust-Resistant Surface

Designed to help maintain cleaner-looking interior walls with everyday dust exposure.

Fast-Drying

The formulation has been developed for faster drying and quicker progression through the painting process.

Typical Performance Characteristics

Coverage & Consumption

For 2 Coats

100–120 sq.ft./L

For a 20 L pack: 2,000–2,400 sq.ft.

For the traditional Indian measurement:

1 Brass = 100 sq.ft.

Plan approximately 0.85–1.0 L of Feather Finish for 1 Brass for 2 coats, subject to surface condition and application method.

Application Procedure

1. Surface Preparation

Surface should be sound, clean, dry and free from dust, grease, loose paint and other contaminants.

2. Repair

Fill cracks, holes and surface imperfections with a suitable repair/filler system and allow adequate drying.

3. Primer / Base

Use the appropriate primer/base system according to the substrate and painting specification.

4. First Coat

Apply Feather Finish uniformly using brush, roller or suitable spray equipment after appropriate dilution as per the approved application specification.

5. Second Coat

Apply the second coat after the recommended recoat interval to achieve the intended opacity, colour depth and finish.

6. Final Finish

Maintain uniform application thickness and avoid excessive dilution, overworking or uneven roller loading.

Best Practices

• Prepare the substrate properly before painting.
• Correct dampness before application.
• Maintain consistent dilution across the same wall.
• Apply two uniform coats.
• Allow adequate drying between coats.
• Use good-quality rollers/brushes for the intended finish.
• Avoid painting over unstable old coatings.
• Conduct a shade/application trial for critical projects.

Avoid These Mistakes

• Excessive dilution to increase coverage
• Applying over damp or powdery walls
• Skipping primer where the substrate requires it
• Applying the second coat too early
• Mixing different batches without proper homogenisation
• Expecting paint to correct structural cracks or active seepage
• Comparing coverage without considering surface porosity and texture

Product Selection Guide

Choose Feather Finish when your priority is:

Pro Tip

For Indian homes, scrub resistance is not just a technical number—it is a maintenance advantage.

A premium-looking wall becomes much more valuable when the finish can withstand the cleaning required to keep it looking premium.

FAQs

Is Beverly Hills Feather Finish washable?

Yes. It is designed as a washable and highly scrubbable interior emulsion, with 450 scrub resistance as its key performance specification.

What does 450 scrub resistance mean?

It indicates a high level of resistance to repeated mechanical cleaning. The actual result depends on the test method, substrate, coating system and application conditions.

Is it suitable for Indian homes?

Yes. Its high scrubability, opacity, smooth finish and stain-maintenance characteristics make it particularly suitable for everyday Indian residential interiors.

Is Feather Finish suitable for Mivan?

Yes. It is particularly suited to properly prepared Mivan/concrete interiors where a premium painted finish is required.

How many coats should I apply?

2 coats are recommended for the intended opacity and finish.

How much does Feather Finish cover?

Approximately 100–120 sq.ft./L for 2 coats under suitable application conditions.

How much paint is required for 1 Brass?

For 100 sq.ft. / 1 Brass, plan approximately 0.85–1.0 L for 2 coats.

Is Feather Finish suitable for high-traffic areas?

Yes. Its high scrub resistance makes it particularly suitable for corridors, passages, children’s rooms, offices, hospitality spaces and other areas requiring regular cleaning.

Can I use it directly over damp walls?

No. Active dampness or seepage must be corrected before painting.

Is it suitable for repainting?

Yes, provided the existing coating is sound, properly cleaned and suitably prepared.

Does high opacity mean I can apply only one coat?

No. Two coats are recommended for the intended opacity, colour depth and finish.

What is the main reason to choose Feather Finish?

If you want a premium interior finish without sacrificing the ability to clean and scrub the wall repeatedly, its 450 scrub resistance is the defining reason.